🌿 Our New Look: What’s Changed (and What Hasn’t)

You may have already spotted it. Our logo looks a little different.

We’ve given Lilac Earth a visual refresh with a cleaner, more minimal design ✨ This new logo is easier to read, prints more clearly on packaging, and aligns with where we’re going as a brand. It’s not just a surface change. It reflects the kind of clarity and simplicity we’ve been building behind the scenes.

Why We Made the Change

Our goal is to make shopping with us simpler, clearer, and more sustainable 🌎 Updating our logo was a natural next step. It’s a small shift, but a meaningful one.

We wanted a look that feels calm, intentional, and practical. One that mirrors our belief that beauty should be effortless and low-impact, both on your skin and the planet.

What the New Look Represents

This refresh reflects a choice we made very intentionally 💡

As we’ve refined the Lilac Earth product line, we’ve also taken time to evolve the brand itself. We wanted a logo that feels cleaner, calmer, and more aligned with where we’re taking things. It needed to print beautifully, look sharp across digital spaces, and reflect the clarity and focus behind every decision we’re making.

This new look supports a smoother experience for you, too. Less visual clutter. Easier navigation. A brand that feels as thoughtful on the outside as it is on the inside 🌸

What Hasn’t Changed

Our products are still:

Handmade in small batches 👐

Vegan, cruelty-free, and gluten-free 🐰

Created with care using high-quality, minimal ingredients 🌿

Your favorite shades and formulas are still here. They’re just wrapped in a look that fits the direction Lilac Earth is heading.

In true eco-friendly fashion, we’ll continue using up the last of our jars and labels with the previous logo before fully rolling out the updated ones. So if you spot the old version here and there, that’s why. Just a heads up, so you know what to expect 🌱

Thanks for being here, and for growing with us 💜

With gratitude,

Kathy & Tim

Founders of Lilac Earth