Kathy Schultz, founder of Lilac Earth

A Warm Thank You for Shopping on Our Website

Hello everyone, and thank you for being here!

I am so grateful for your support of Lilac Earth. Every order you place means so much, especially as a small, independent business dedicated to creating high-quality, vegan, and cruelty-free mineral makeup. While I appreciate all orders, I wanted to share why shopping directly through my website (instead of on platforms like Etsy) is especially helpful for my business—and for you!

When you shop directly with us, more of each sale can go back into improving Lilac Earth. Websites like Etsy and Amazon take higher fees from small businesses like mine. By choosing our website, you’re helping Lilac Earth grow, which allows me to keep offering the best possible products and service.

Another reason I’m grateful for direct orders is that it helps me connect with you, our Lilac Earth community, more personally. On larger sites like Etsy, it’s easy for Lilac Earth to blend in with other stores, but our website is designed to highlight our unique mission, values, and range of products just for you.

Finally, shopping directly with us helps protect the Lilac Earth brand. Larger online platforms sometimes use automated systems that can suddenly shut down a shop if they think product photos have been used elsewhere online—even if those images were actually mine. On our website, I can protect my products better and offer you more stability and confidence that you’re getting genuine Lilac Earth products.

Lilac Earth products are sold online only on my website and Etsy store. Occasionally, I’m also at craft fairs in the Saskatoon area. Any other sites that claim to carry Lilac Earth aren’t authentic.

Your direct support truly helps me continue creating products you can trust. I am so glad to have you as part of our community, and I look forward to providing you with beauty products that reflect your values.

Thank you for being here with me on this journey!

Warmest regards,
Kathy @ Lilac Earth

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