The Founder's Story

Hello, I’m Kathy! 🌸

Lilac Earth started as a creative outlet during my recovery from an injury and grew into my passion for making affordable, vegan, and cruelty-free mineral makeup. After earning my professional makeup artistry certification in 2011, I focused on developing formulas that are easy to use, effective, and made with clean, carefully chosen ingredients.

What started as a small collection has grown into a brand that values inclusivity and accessibility. Every product is designed to work for everyday wear and special occasions alike—without compromising on quality or ethics.

Outside of Lilac Earth, I’m actively involved in cat rescue 🐾, donating products to support organizations. Compassion is at the heart of everything I do, and it’s reflected in every product I create.

Thank you for being here! At Lilac Earth, we’re committed to providing high-quality, vegan, and cruelty-free makeup that fits into any beauty routine. 💖

Kathy @ Lilac Earth