The Founder's Story

Hello, I’m Kathy! 🌸

Lilac Earth began as a heartfelt journey during my recovery from an injury, evolving into a passion for creating high-quality, vegan, and cruelty-free mineral makeup. After earning my professional makeup artistry certification in 2011, I dedicated myself to developing formulas that emphasize clean, thoughtfully chosen ingredients. What started as a small collection has grown into a brand committed to beauty that respects both your skin and the planet.

At Lilac Earth, we focus on artisanal makeup that enhances your natural beauty. Each product is crafted with care, blending quality ingredients and a commitment to vegan and cruelty-free values, ensuring you can feel good about what you apply.

Outside of my work with Lilac Earth, I’m an active volunteer in cat rescue 🐾, regularly donating products to support these organizations. This commitment to compassion and purpose is woven into everything I do.

Every creation at Lilac Earth reflects our belief in beauty with integrity. Thank you for being part of this journey and supporting our mission to offer mindful, vegan beauty for those who appreciate quality and kindness. 💖

Kathy @ Lilac Earth