The Founder's Story

๐ŸŒธ Original, Professional-Grade Vegan Formulas by a Licensed Makeup Artist ๐ŸŒŸ


Hello, Iโ€™m Kathy! ๐ŸŒธ

Lilac Earth started as a creative outlet during my recovery from an injury and grew into my passion for making affordable, vegan, and cruelty-free mineral makeup. After earning my professional makeup artistry certification in 2011, I focused on developing formulas that are easy to use, effective, and made with clean, carefully chosen ingredients.

What started as a small collection has grown into a brand that values inclusivity and accessibility. Every product is designed to work for everyday wear and special occasions alikeโ€”without compromising on quality or ethics.

Outside of Lilac Earth, Iโ€™m actively involved in cat rescue ๐Ÿพ, donating products to support organizations. Compassion is at the heart of everything I do, and itโ€™s reflected in every product I create.

Thank you for being here! At Lilac Earth, weโ€™re committed to providing high-quality, vegan, and cruelty-free makeup that fits into any beauty routine. ๐Ÿ’–

Kathy @ Lilac Earth