Beauty with Intention

Beauty with Intention

At Lilac Earth, we believe that makeup should be gentle, effective, and created with care. Founded by a licensed makeup artist, our mineral cosmetics are formulated for sensitive skin using clean, high-performance ingredients — always vegan, always cruelty-free.

Proudly Designed in Canada 🇨🇦

Based in Saskatoon, Saskatchewan, Lilac Earth is a Canadian-owned brand with a deep commitment to quality and conscious formulation. Every product is carefully designed and developed with attention to detail, ingredient integrity, and your skin’s well-being in mind.

Effortless, Everyday Beauty 🌟

Our formulas are designed for real life — simple to use, blendable, and wearable every day. Whether you’re just starting your makeup journey or you’re a seasoned pro, Lilac Earth products are here to make your routine feel easy and enjoyable.

Sensitive Skin? We’ve Got You 🌸

We know what it’s like to navigate allergens and sensitivities. That’s why our products are free from gluten, eggs, and dairy — making them a safe and comforting choice for many with common ingredient concerns.

Sustainability & Ethics at the Core 💚

Lilac Earth is rooted in ethical values. We source responsibly, avoid wasteful packaging, and offer refillable options whenever possible. Every formula is created with both skin and planet in mind — because beauty should never come at a cost to either.

More Than Makeup 💖

To us, Lilac Earth isn’t just about products — it’s about connection, care, and conscious choices. Whether you need help picking a shade, want tips on application, or simply have questions, we’re here to support you with a personal, thoughtful experience from start to finish.