Beauty with Intention

Beauty with Intention

At Lilac Earth, we believe makeup should be gentle, effective, and created with care. Founded by a certified makeup artist and cosmetic formulator, our mineral cosmetics are developed for sensitive skin using clean, high-performing ingredients — always vegan and always cruelty-free.

Proudly Designed in Canada

Based in Saskatoon, Saskatchewan, Lilac Earth is a Canadian-owned brand with a commitment to quality and conscious formulation. Each product is thoughtfully designed and developed with attention to detail, ingredient integrity, and your skin’s well-being in mind.

Effortless, Everyday Beauty

Our formulas are created for real life — simple to use, blendable, and wearable every day. Whether you're new to makeup or a seasoned pro, Lilac Earth products are made to help your routine feel easy and enjoyable.

Sensitive Skin? We Understand

We know what it’s like to navigate allergens and sensitivities. Our products do not intentionally include gluten, eggs, or dairy, offering a comfortable option for many with common ingredient concerns.

Sustainability and Ethics

Lilac Earth is rooted in ethical values. We source responsibly, minimize waste wherever possible, and offer refill-friendly options to support more sustainable routines. Every product is developed with both skin and planet in mind.

More Than Makeup

To us, Lilac Earth is about connection, care, and conscious choices. If you ever need help choosing a shade, want application tips, or have questions, we’re here to support you with a personal and thoughtful experience from start to finish.