Privacy policy

Privacy Policy

Katherine Schultz, operating as Lilac Earth
Email: info@lilacearth.com
Mailing Address:
PO BOX 99900 QS 072 200
RPO Broadway
Saskatoon, SK
S7H 3H6
Canada

Personal Information We Collect

Device & Usage Information

When you visit the Site, we automatically collect certain information about your device and browsing behavior, including:

  • IP address

  • Browser type

  • Time zone

  • Pages viewed

  • Referral sources

  • Interaction data

  • Cookie identifiers

This information is collected using cookies, pixels, tags, and similar tracking technologies.

We collect this information to:

  • Operate and improve the Site

  • Analyze traffic and performance

  • Measure advertising effectiveness

  • Prevent fraud

Order Information

When you make a purchase, we collect:

  • Name

  • Billing and shipping address

  • Email address

  • Phone number

  • Payment information

Payment details are processed securely through Shopify and its integrated payment providers. We do not store full credit card numbers.

We use this information to:

  • Process payments

  • Ship orders

  • Provide order confirmations

  • Communicate with you

  • Screen for fraud

Customer Support Information

If you contact us, we may collect your name, email address, order details, and message history in order to provide support.

How We Use Personal Information

We use personal information to:

  • Fulfill orders

  • Communicate with customers

  • Improve website performance

  • Send marketing communications (if subscribed)

  • Provide relevant advertisements

Sharing Personal Information

We share personal information with trusted service providers necessary to operate our business, including:

  • Shopify (e-commerce platform)

  • Payment processors

  • Shipping carriers (including Chit Chats)

  • Klaviyo (email marketing)

  • Google (analytics and advertising)

  • Meta (Facebook & Instagram advertising)

  • TikTok (advertising, if applicable)

These providers may collect information via cookies and tracking pixels to measure performance and deliver relevant advertisements.

We may also disclose information if required by law.

Behavioural Advertising

We use advertising platforms such as Google, Meta (Facebook and Instagram), and TikTok to deliver advertisements that may be relevant to you based on your browsing activity and purchases.

These platforms may use cookies, pixels, and similar technologies to:

  • Track your activity on our Site

  • Measure advertising performance

  • Deliver targeted ads

You can opt out of targeted advertising through:

Facebook: https://www.facebook.com/settings/?tab=ads
Google: https://www.google.com/settings/ads
TikTok: https://www.tiktok.com/safety/en/privacy-and-security/

You may also opt out via the Digital Advertising Alliance:
https://optout.aboutads.info/

Email Marketing

If you subscribe to our email list, we use Klaviyo to send marketing and educational communications. You may unsubscribe at any time using the link included in emails.

Cookies

We use cookies and similar technologies to:

  • Enable essential site functionality

  • Analyze performance

  • Support advertising and remarketing

You can manage cookie preferences through your browser settings. Disabling cookies may affect site functionality.

For more information about Shopify cookies, visit:
https://www.shopify.com/legal/cookies

Data Retention

We retain order and account information for record-keeping, legal, and tax purposes unless you request deletion.

Your Rights

Depending on your location, you may have the right to:

  • Access your personal information

  • Correct inaccurate information

  • Request deletion

  • Request data portability

To exercise these rights, contact us at info@lilacearth.com.

International Customers

Your information may be processed in Canada, the United States, or other jurisdictions where our service providers operate.

Children

This Site is not intended for individuals under 16 years of age. We do not knowingly collect personal information from minors.

Changes

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes.

Complaints

If you have concerns regarding your data, please contact us. If unresolved, you may contact your local data protection authority.