The Founder's Story

Hello, I’m Kathy! 🌸

Lilac Earth began as a creative outlet during my recovery from an injury, eventually turning into my passion for creating premium, vegan, and cruelty-free mineral makeup. After earning my professional makeup artistry certification in 2011, I focused on developing high-quality formulas that deliver professional-grade performance with clean, carefully selected ingredients.

What started as a small collection has grown into a brand that emphasizes luxury makeup that enhances your natural beauty. Every product is designed to meet the high standards of a makeup artist, ensuring flawless results with each application—without compromising on vegan and cruelty-free values.

Outside of Lilac Earth, I’m actively involved in cat rescue 🐾, donating products to support organizations. Compassion is at the heart of everything I do, and it’s woven into every product I create.

Thank you for joining me on this journey. At Lilac Earth, we’re dedicated to providing makeup that is high-quality, vegan, and cruelty-free, so you can feel confident in every choice you make for your beauty routine. 💖

Kathy @ Lilac Earth