The Founders' Story

Hi, we’re Kathy and Tim, the couple behind Lilac Earth.

Lilac Earth began as a creative outlet rooted in slowing down, simplifying, and paying closer attention to what we use every day. Over time, it has grown into a brand centered on ingredient awareness, practical routines, and an uncomplicated approach to beauty — designed for real life, not trends.

With Kathy’s background in makeup artistry and cosmetic formulation, every product and resource is developed with intention. The focus is on clear ingredient choices, consistent formulas, and everyday usability — creating makeup that feels comfortable, wearable, and easy to live with. Tim supports the business behind the scenes, helping keep operations organized, efficient, and sustainable as the brand grows.

Today, Lilac Earth is both a shop and a growing knowledge space. Alongside handmade mineral makeup, we’re expanding into educational content, digital resources, routines, and tools that support practical, self-sufficient choices — whether that’s understanding ingredients, simplifying routines, or making informed decisions without excess.

We believe beauty should fit into everyday life with ease. That’s why we prioritize clarity over hype, practicality over perfection, and affordability over luxury positioning — always aiming to make thoughtful choices feel accessible and realistic.

Thank you for being here and supporting Lilac Earth. Every offering, whether physical or digital, is created with care, purpose, and a commitment to doing things simply and well.

Kathy & Tim
Founders of Lilac Earth