Find Your Best Foundation Match

Finding your shade online doesn't have to be complicated.

Most customers find their best match by starting with one of our Foundation Sample Sets. Each set includes several shades within the same depth range, allowing you to compare them at home before purchasing a full-size foundation.

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Step 1 — Choose Your Formula

Silken Matte Foundation

Lightweight, breathable, and designed for effortless everyday wear.

• Sheer to light-medium buildable coverage

• Soft matte finish

• Natural skin-like appearance

• Suitable for all skin types

Perfect if you prefer a lighter, everyday foundation that lets your skin shine through.

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Balanced Cover Foundation

More coverage and correction while still looking natural.

• Light-medium to medium buildable coverage

• Helps minimize redness and unevenness

• Creates a more polished complexion

• Suitable for all skin types

Perfect if you prefer a little more coverage without a heavy makeup look.

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Step 2 — Choose Your Depth Range

Select the group that most closely matches your skin tone.

Silken Matte Sample Sets

• Fair to Light

• Light

• Light Medium

• Medium

• Medium Tan

• Tan

• Tan Deep

• Deep

• Very Deep

Balanced Cover Sample Sets

• Fair

• Light

• Light Medium

• Medium

• Medium Tan

• Tan

• Tan Deep

• Deep

• Very Deep

Not sure between two depth ranges?

Choose the lighter option. Mineral foundation builds beautifully and is generally easier to deepen than lighten.

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Step 3 — Choose Your Undertone

Neutral

Balanced between warm and cool.

Warm

Golden, peach, or yellow tones.

Cool

Pink or rosy tones.

Olive

Slightly muted or green-leaning tones.

If you're unsure, Neutral is often the safest starting point.

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New to Lilac Earth?

We recommend starting with a Foundation Sample Set.

Each set contains multiple shades within the same depth range, making it easy to compare shades side-by-side and find your best match before purchasing a full-size foundation.

Already know your shade?

You can purchase an individual sample or go directly to a full-size foundation.

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Need Personal Shade Matching?

Send us:

• A photo in natural daylight

• The foundation shade you currently wear from another brand

We'll happily help guide you toward your best match.